Definition
San Basilio Barcelona is born as a place of reference. A point of encounter completely different from the typical ‘latin night’. It is not just another cocktail bar, it is one with its own purpose. And, just as the purpose, the communication needs to be different.
Separating ourselves graphically was not difficult, since the entirety of ‘latin nights’ presented the same pattern. The challenge was in defining an authentic way of doing things.
Original from the first moment
The menu is essential in a place like San Basilio Barcelona; it is the waiting room to the experience that each cocktail can offer.
Therefore, we went even further than presenting a printed and difficult to read menu in a dark and intimate environment like the one that San Basilio offers.
Giving personality to the events
The events held by San Basilio Barcelona have their own personality, which is why we decided to create a logo for each of those that are repeated periodically, giving them their own identity which would make them identifiable, without the necessity of a reminder as to where they would take place.
Screens
The establishment has tv screens on which advertisements for the upcoming events and exclusive offers for our partners can be displayed.
These video advertisements are interchanged with video shorts that reinforce the brand of San Basilio and their most iconic events.
What you do, how you do it
The best form of showing the public what we offer is to tell them. Communication, both in print and digital, should reflect what we offer, and at the same time how we do it. Each of the advertising graphics was created with a unique aspect, but with the essence of San Basilio Barcelona.
