Definition
Burger Rock, a restaurant specialized in hamburgers and fast food founded in 2007. For their 10th anniversary, they wanted to rethink their brand, polishing that which worked and creating new resources with the current tendencies in mind, but without renouncing their own identity & what sets them apart.
Revising the Logo
The style of the slogan “Authentic charcoal hamburgers” was adjusted to be more clearly read.
We eliminated the “.cat” since it did not deal with an establishment that had online sales nor did it have any online delivery orders to refer to.
The typography of “Burger” was changed to create an independence between the elements, and to give a greater legibility and better visibility in small formats.
The illustration of the bread was improved, as the sesame seeds typical of hamburgers are only found on the upper part of the bun.
Colors, powerful and unique
Mission: highlight the product
The restaurant itself was a reflection of the essence of the brand: records, posters, figures, busts, and musical instruments combined with loud textures such as the worn-down brick, the coarse wood, and grated metal.
In such a saturated environment, it is easy to lose sight of the principal element: the food. So on the menus and the webpage the goal was to highlight above all else the dishes, simplifying the images as much as possible, allowing for the product to breathe and to be the centerpiece of each page.
