Definition
Bull Trading Investment arose from a digital school of formation dedicated to investment in the stock market, currency exchange, and other financial assets and motions.
The name of the business, “Bull”, references the bullish tendency in the stock market, and reflects values such as sovereignty, dominion, having control in every moment.
Continual growth
The change of image also was perceived as an evolution, a change in mentality with the vision focused on the future. This is why the posture of the bull is not only looking towards the right, which in the west implies advancement, but also is looking towards the horizon, toward the future. Always up, always growing.
Trust, a principle to triumph
When you’re dealing with formation, and even more so regarding economics, it is indispensable that the businesses with which we work or desire to work generate the necessary trust in us for us to risk our time and money. A carefully tended aesthetic or the use of appropriate geometric forms help to generate a sense of security, and if we reinforce this with the chromatic palette, even more so.
The formation is also divided into different areas, which, like classes (chemistry, English, P.E.) wanted to have their own “place”, so the principal color palette was amplified to include 6 new tones with their respective variations.
Tailor-made
Once the visual identity was clear, it was necessary that the communication was coherent with the brand, from the web presence to social media to apps and even the formative videos.
